Once art printing came about, it didn’t take manufacturers long to realize those savvy artists had it right – canvas is a great surface for recreating beautiful artistic images. Today, consumers love the authentic look canvas gives to fine art prints – almost as though it were an original.

Vinyls in general are manufactured in one of two ways; "calendering" or "casting". While at first glance these vinyl's appear similar their differences become apparent over time, and when applied in demanding environments.

Canvas as an artistic substrate has been around for centuries. When commissions and travel became more common, artists began seeking a material that was easier to transport than the stone and wood that was most commonly used at the time. Around 1500, canvas material originally intended for the manufacture of boat sails and tents - made primarily from hemp - fell into the hands of artists, and the rest is history.

We reviewed the marketing opportunities available to advertising professionals and brand managers using soft signage. Selecting the right materials and the proper finishing techniques is the keystone to an effective and appealing campaign. For years the standard material for banners has been PVC vinyl banner material, however today our choices range from vinyl to mesh to polyethylene and even fabric. Let’s take a look at the selection of materials available to achieve soft signage success!

Digitally printed light pole banners are generally printed on both sides of 18-ounce reinforced vinyl and are the strongest digital vertical light pole banners on the market today. Digital imaging has quickly become the preferred method of printing as it provides considerably more design option and complexity, especially if your needs demand more colors and more photographic-type images. Digital printing has also become more competitive in pricing with screen printed banners and may be just the ticket if you need more graphic flexibility or just a few banners in a hurry.

Overall banner durability is determined by a combination of the two components - Quality & Weight. But which one is right for you? The answer to that question is dependent upon the intended uses and application of the banner. Different types of vinyl are more strongly suited to specific applications than others. Below we will discuss the different vinyl options that DERFLEX offers, along with the pros and cons of each.

What is a vinyl banner? According to Wikipedia- Vinyl banners as listed in the International Sign Association guide banners are a low-cost form of outdoor advertising. Most banners are now digitally printed on large format inkjet printers which are capable of printing a full color outdoor billboard on a single piece of material. Custom vinyl banners are a cost-effective sign for any business.The weights of banners vary from 9oz (more suitable for indoors and short term uses) to 22 oz (for long term outdoor use). They come with hem and grommets. But other accessories like rope, pole pockets can be added. The banners can be single sided or double sided.

When it comes to attracting people to your business or logo, you need proper signage. Creating images and banners with bright colors, high contrast, and dynamic designs is a sure-fire way to get people to stop and pay attention to whatever it is that you’re advertising. With so many different products and services on the market today, it’s hard to know which method of printing is the right one for you. We’ll talk about the differences between two of the most common methods of printing today, backlit film printing and flex banner printing, and the benefits of each one.