Asia Pacific Singapore, July 7, 2010, HP announced by the host of the wide digital printing industry's first print service provider Award 2010 HP Scitex wide Digital Print Awards (Asia Pacific and Japan region) winner. The award was presented at the eighteenth Shanghai international advertising technology equipment exhibition and the 2010 HP wide angel digital printing Awards (Asia Pacific and Japan area) in July 7th.

The first prize was awarded to the printing service provider (PSP), which has made outstanding achievements and contributions in the wide area digital printing industry in Asia Pacific and japan. This year's awards attracted more than 100 entries in five major areas of the region.

The winning entries in each field will be displayed at the eighteenth HP booth at the 037 Shanghai international advertising technology equipment exhibition from July 8 to 10.          

Groupe (Publicis) Singapore company creative director Alex Lim said: "received works of such high quality, make us feel very surprised. We are very pleased to be able to display the most creative print works in the wide digital printing industry. The award-winning works not only in terms of accuracy and quality rise above the common herd, and clever use of color and a variety of media, creative, and tries to wide digital printing industry works are re defined, is the real meaning of Art.

The work in the field of green digital printing reflects a completely new printing concept and how it can be implemented in a number of innovative ways. HP Cmc Markets Asia Pacific Pty Ltd HP Indigo Digital Printing Department of regional marketing manager Edcent Chan said: "as the width of the digital printing industry leader, we see that the market demand for environmentally friendly printing is increasing. HP is committed to providing customers with a higher sustainability printing solutions, through huge R & D investment to maintain the product is always in the lead.          

The game "Platinum Award" winner of the China card music studio (Beijing) display technology Co. Ltd., the company as the best use of its creative, appearance, propaganda appeal, customer satisfaction and ink and color and is recognized as "the best transportation advertising award winner. In designing the platinum prize winning work "sailing prints for the 2008 Olympics", the HP wide press played a big part. Danny Searle, chairman and chief creative officer of BBDO Singapore, said: "the award-winning works are very good, which is an inspiration for other enterprises. Industry leaders need to have exceptional experience, knowledge and vision, not only the basis for their survival today, but also the foundation for achieving the same good results in the future.          

The company that won the best creative award was the Innovative Out of Home Floats produced by Pearl Graphics company in Pakistan.

Awards Winners in different fields are:

The criteria for the selection are innovation and creativity, publicity, ink and color selection, print applications, production, creativity, and the overall beauty of the following five key areas:          

Transportation advertising: including car kits and advertising stickers.          

Indoor advertising: including POP, indoor portrait advertising and ground advertising, wall advertising.           Outdoor advertising: including building block, floor bag, advertising big name, ground advertisement, light box advertisement and textile category advertisement (banner and banner).          

Hard medium print products: include any decorative products that are printed on rigid media, such as glass, ceramic tile or wood.          

Green wide digital printing: includes printing operations combined with the following materials:          

- ink: use dye ink, latex ink and UV ink.          

- print media: use recycled environmentally friendly printing materials, such as non PVC banners, cotton fibers, recycled paper..

The selection committee from the graphic arts, graphic advertising and media industry international celebrities, including judges:          

- advertising company creative director Alex Lim          

- Chairman and chief creative officer of BBDO Singapore company Danny Searle          

- HP Indigo digital printing sector regional marketing manager, Edcent Chan